UbiEst announces the mobile location based service for family peace of mind

Released on: September 9, 2008, 9:38 am

Press Release Author: UbiEst

Industry: Software

Press Release Summary: UbiSafe will be available for on-line purchase on italian
market from 18 september

Press Release Body: SAN DIEGO, Calif., Sept. 8 -- UbiEst SpA, leading Italian
developer of location-based mobile services, today announced at the DEMOfall 08
conference a mobile application for personal security, contact locating and
emergency needs. UbiSafe can be used for monitoring elder or invalid persons in need
of attendance, for personal safety (at night, in walking risk zones, etc.) or for
our children’s security.

Unlike other already-marketed \"child locators\" working from a Web-based interface,
UbiSafe is an all-mobile application bringing portability and everytime/everywhere
access to contact locating directly from mobile phones. Furthermore UbiSafe is a
mobile-to-mobile application that doesn\'t require dedicated GPS trackers, as
localization can leverage on any GPS equipped handset.

UbiSafe comes as a mobile Java (and Java RIM) client enabling: verification and
tracking of family members’ positions on the map; the ability to send/receive
emergency messages; the set up of personalized “safe” zones (geo-fencing); and the
creation of personalized notification rules (ie. when child leaves location).

Two main features bring UbiSafe in the forefront of technological innovation in LBS
for personal security: parents can create a “virtual leash” for preventing children
from moving out of sight and activating a chasing mode to track simultaneously the
child’s movements related to the parent’s while trying to reach him. A graphic
toolbar helps approach the target with basic colors: red for target moving apart,
yellow for constant distance and green for approaching target.

The second feature is aimed to help adolescents enjoy greater freedom of movement
ensuring tranquility of the parents: thanks to a GPS receiver, parents can be warned
if a newly-licensed son/daughter exceeds an agreed-upon speed-limit by car or if a
sudden breaking occurs.

\"UbiSafe leverages the demand for contemporary solutions for safety and care in the
family. It’s a brilliant example of cutting-edge advanced technology applied to
universal and down-to-earth needs,” says Chris Shipley, executive producer of the
DEMO Conferences.

UbiSafe is planned to be marketed worldwide by TelCo Operators on a subscription
model. In addition, it is appealing for device manufacturers (and retailers) and
OEMs with post-sale code activation, promoting uptake of new advanced smartphone
models.

UbiEst will also activate a direct selling channel from a dedicated ecommerce
platform at www.ubisafe.com.

SOURCE: UbiEst SpA

PRESS CONTACT: Brina Francavilla at UbiEst SpA +39 0422 210 194,
brina.francavilla@ubiest.com

Web site: www.ubiest.com


ABOUT DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO
conferences focus on emerging technologies and new products, which are hand-selected
from across the spectrum of the technology marketplace. The DEMO conferences have
earned their reputation for consistently identifying tomorrow\'s cutting-edge
technologies, and have served as launch pad events for companies such as Palm,
E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding,
establish critical business relationships, and influence early adopters. Each DEMO
conference features approximately 70 new companies, products and technologies. For
more information, visit www.demo.com


ABOUT UBIEST
Founded in 2000 and based in Treviso (Italy), UbiEst SpA provides location based
solution on Internet and Mobile connections for Business and Consumer markets.

Despite being an early stage comapny counting 40 employees, UbiEst holds a strong
leadership in italian B2B market of Location Based Services and is among NAVTEQ main
EMEA partners.

The company has developed its own mapping technology in order to provide state of
the art and highly performing Internet and mobile solutions, available for in-house
or SaaS (Software as a Service) and provides provides the location technology, the
expertise and the infrastructure to develop new value added location based services
for business and consumer markets.

Currently the company provides a suite of mobile location based products for fleet
management, personal security, off board navigation and workforce management.
Significant customers: Fiat, Trenitalia, Vodafone Italy, Ferrari, Enel, Telecom
Italia, etc.

Web Site: http://www.ubiest.com

Contact Details: Ubiest S.p.A.
Via Reginato 85/H
31100 Treviso
ITALY
Tel: +39 0422 210 194
Fax: +39 0422 210 270

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •